Case Study - Bobbi Brown Westfield - Interactive Retail

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Case Study - Bobbi Brown Westfield - Interactive Retail

Following on from the centrally managed digital signage solution that run over 100 displays in Europe for Estee Lauder, the Bobbi Brown brand were keen to engage and interact with their customers in a more hands on way. 

The Intevi iDR lift and learn solution was configured for 38 different sized tester products. When a product is lifted out of its retail housing the 22" display in front is automatically triggered to show specific information (Usage, specifcations, customer reviews, price etc) 

When the system is not being interacted with , the display shows an attract loop to entice shoppers over and promotes that they interacte with the products 

 

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