Intevi use 109 LED panels for high end retail project - Galeria Melissa

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Intevi use 109 LED panels for high end retail project - Galeria Melissa

Brazilian footwear brand Melissa’s London store launch attracted a VIP guest list so the pressure was on for the store design to impress.

The 6,000 square foot store in Covent Garden, London would follow the brand’s ‘Galeria’ concept, found currently in the flagship stores in Sao Paulo and New York, where shoes are displayed alongside art installations and sculpture.

Melissa’s brief to Intevi, the digital solutions provider, was to blend artistic designs with suitable technology to bring their creativity to life.

Intevi needed an impressive piece of technology to deliver, leading the company to super high resolution LED as the display choice.

Intevi chose Absen and their super high resolution LED for this project, due to the exclusive portfolio of LED by manufacturer Absen and their UK servicing and support offering.

The requirements of the display products were to be scalable, offer clear resolution, operate independently displaying different content and be set behind bespoke glass installations.

After evaluating the displays a customer demonstration followed  resulting in the Intevi specification of Absen AI06 6mm for the larger display and Absen AI03 3mm for the unique three-sided display.

The total 109 panels of LED would create two bespoke in-store displays. 44 panels of AI06 in an 8 x 3m formation provides the creative backdrop to a range of shoes by leading designers Vivienne Westwood, Jason Wu, Gareth Pugh and Karl Lagerfeld.

In the store entrance is the immersive zone created from 65 panels of AI03, the first installation in the UK of a sub 4mm Absen LED product. This three-sided display created from one 3.75m wide wall and two 3m wide walls delivers on the Galeria concept .

The walls are believed to be the largest in London for an independent retailer. 

Intevi used a specialist visual DJ package to control and manage the on screen content. Media can be loaded locally or from Intevi HQ as part of a total managed service. 

Tom Scott, MD of Intevi, commented: “We had previously worked with the contractors on another retail project and they knew we could deliver on the very distinctive brief Melissa had produced. In the large entrance hall, visitors would be surrounded on three sides by floor to ceiling LED screens. These screens would feature anything, from psychedelic art installations to fashion shows. The screens would be mirror backed so that they could be turned off to provide a reflective surface around the art installations.”


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